Mobile Industry /
AppsFlyer secures over $1bn from Google, Unity, Meta and Moloco
AppsFlyer has raised over $1bn from major tech and ad partners while stressing measurement neutrality.
By Gameforce Mobile News Desk · Source: MobileGamer.biz
Key facts
- Topic:
- Mobile Industry
- Published:
- June 23, 2026
- Source:
- MobileGamer.biz
- Reported by:
- Gameforce Mobile News Desk
AppsFlyer has secured more than $1 billion from Google, Unity, Meta and Moloco, which is not a small line item in the mobile advertising spreadsheet. The company says the investment is minority, non-controlling and neutral, but the bigger signal is obvious: attribution, AI measurement and autonomous marketing workflows are becoming the new battlefield behind the games we tap.
