Mobile Games Business /
Roblox reveals brand integration fee structure for 2027
Roblox will use a CPM-based model for creator brand integration fees from January 1, 2027.
By Gameforce Mobile News Desk · Source: PocketGamer.biz
Key facts
- Topic:
- Mobile Games Business
- Published:
- June 19, 2026
- Source:
- PocketGamer.biz
- Reported by:
- Gameforce Mobile News Desk
Roblox has revealed how it plans to charge creators for brand integrations from 2027, and the answer is CPM math. Fees will depend on audience exposure and location, meaning brand deals are getting a clearer price tag but also a new layer of platform economics. Roblox is not just a playground anymore. It is a media machine wearing blocky shoes.
