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Mobile gaming ad revenue topped $12bn in 2025

MobileGamer.biz cites Sensor Tower data estimating mobile gaming ad monetisation topped $12bn across 19 countries in 2025.

By Gameforce Mobile News Desk · Source: MobileGamer.biz / Sensor Tower

Mobile gaming ad revenue topped $12bn in 2025

Key facts

Topic:
Mobile Data
Published:
July 7, 2026
Source:
MobileGamer.biz / Sensor Tower
Reported by:
Gameforce Mobile News Desk

Mobile gaming ad revenue topped $12 billion across 19 countries in 2025, according to Sensor Tower data cited by MobileGamer.biz. That is a loud reminder that free-to-play is not just about IAP whales. Ads remain a massive engine, especially in developing markets where downloads are huge and wallets behave differently.

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